On-Page Optimization is as Simple as 1, 2, 3

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Pam Turos

Pam Turos

Writer. Editor. Consultant.

Nic Abraham | Marketing Director

As you finalize your SEO keywords (and phrases), you will have a few core terms and several related terms. These keywords, specifically the core ones, will need to be integrated into every page on your organization’s website. This is referred to as on-page optimization, which drives search engine traffic. Let’s review several key elements. 

Title Tags
As an HTML element, title tags provide a web page title. These clickable headlines are displayed on Google results and other search engine results pages. Title tags are important for SEO, social sharing, and usability. In a nutshell, they briefly describe a page’s content.

The title tag is what you see at the top of a browser and it typically looks like this:

<title>Good Cause Creative | Nonprofit Communications for Changemakers</title>

It’s important that a title tag should be no more than 60 characters and include the organization’s core keyword. If you need some assistance, it’s always a good idea to consider Who, What, When, Where, and Why.

Meta Descriptions
The meta description is the summary below the webpage title that gives a brief description to be shown on search engines. If the webpage title is engaging, the meta description will provide details, so the more engaging, the better. Need an example? Here’s ours:

Does your team struggle to keep up with your email newsletter or blog? Get high-quality nonprofit communications content from our experts.

An effective meta description . . .

  1. Uses engaging language

  2. Remembers to add your core keyword

  3. Includes your value add, benefit, or solution

  4. Is specific to your offering

  5. Is free of clickbait — Be honest

  6. Has about 150 characters.

Body Content
A webpage’s body content is extremely important. Different types of content serve different purposes, but the important thing to remember is that searchers need to quickly find what they are looking for. To help with that, here are a few tips.

  • Cornerstone content: Foundational pieces of content that build brand awareness and traffic. The goal is to provide searchers with a positive first impression.

  • Word count: There is no magic number to body content word count, but search engines seem to like longer content that’s unique.

  • Engagement: Any published content should solve a problem, provide a benefit, or answer a question. Remember, most searchers Google Who, What, When, Where, and Why questions.

  • Shareable content:: Even if your content is never shared, it should be shareable. Content that can be shared ranks better in search engines.

Alt Attributes
 Images show up and affect search engine results, but they may not always be clear. Alt attributes allow alternative information to be read by those who can’t view the image.  They’re more than just webpage or article headlines–the alt attributes should be descriptive and tell the real story. 

URL Structure
Webpage URLs should be short and descriptive. It’s not necessarily important to add keywords because longer URLs tend to get cut off. A straight-to-the-point URL is more shareable.

Good Cause Creative started our business providing communication support to nonprofits. It has always been our mission to empower people and organizations that make the world a better place. We do this by connecting nonprofit organizations with skilled independent contractors who can fill the talent gap and help our clients reach their most ambitious goals. Click here to schedule a call and learn more.


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